Marketing to the Affluent

Marketing to the Affluent
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336
By:"Thomas Stanley"
"Business & Economics"
Published on 1997-08-22 by McGraw Hill Professional

"Ken Catanella, Senior Vice President, Shearson Lehman Hutton "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I ...

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From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich. Praise for Marketing to the Affluent: \

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