Winning Gifts
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By:"Thomas C. Wilson"
"Business & Economics"
Published on 2008-04-04 by John Wiley & Sons
Make Your Donors Feel Like Winners Thomas C. Wilson ... Millionaire Mind (\u003cbr\u003e\n\u003cb\u003eThomas J\u003c/b\u003e. \u003cb\u003eStanley\u003c/b\u003e), 71–72 The Millionaire Next Door (\u003cb\u003eThomas J\u003c/b\u003e. \u003cb\u003eStanley\u003c/b\u003e and \u003cbr\u003e\nWilliam D. Danko), 68–71, 73, 211 Millionaire Women Next Door (\u003cb\u003eThomas J\u003c/b\u003e. \u003cbr\u003e\n\u003cb\u003eStanley\u003c/b\u003e), ...
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The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
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